No Fluff. Just the Work I Actually Did.
SAMPLE WORK
Every project here is one I led from the ground up—owning strategy, creative, execution, and cross-functional alignment. From CPG, fashion, wellness, tech, automotive, and spirits, I’ve built brand worlds, launched campaigns, and driven results across a wide range of industries.
Scroll through for a few examples of partnerships and platforms that delivered creatively, performed strategically, and built lasting brand value.
BELA Brand Seafood
669% YoY revenue growth. Featured in Fast Company. 107% Instagram growth.
Full rebrand, positioning, DTC launch, team build, and social for a 30-year-old seafood brand entering the modern era.
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Not Just Co.
600% YoY sales growth. Named Best New Tomato Sauce by People. 250 Target doors.
Built brand strategy from scratch for a bootstrapped sauce startup — positioning, messaging, retail pitch decks, and a full launch program on an all-in $10K budget.
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Blockbuster x 10 Barrel Brewing
598 media placements. 765M+ impressions. Zero paid media. Beer sold out.
A limited-edition co-branded beer and Blockbuster-themed block party that turned a regional brewery into a national story — and inspired follow-on campaigns from Netflix and Airbnb.
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Migos x Can-Am, Ryker Launch
110% increase in on-road sales. 2B+ impressions. 40% of buyers new to the category.
Launched the Can-Am Ryker through a full-funnel Migos partnership that reframed three-wheel motorcycles for a younger, more diverse generation.
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Migos x Can-Am, Year Two
720M+ earned impressions. 27% sales lift among Black consumers. Zero paid media.
Wake Up the Streets — a pandemic-era digital campaign that kept Can-Am in culture when most brands went dark, using exclusive Migos access and a GQ feature.
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SAINt JHN x Joan Jett x Can-Am
+193% YoY sales growth vs. +66% industry average. Highest-ever market share in Q2.
Calling All Outliers — pairing Joan Jett's first-ever brand campaign with SAINt JHN, directed by AAPI director Daisy Zhou, celebrating individuality across generations.
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No One Way x Footaction
63.6M earned media impressions. 300 placements. Platform used by Footaction for years after.
A back-to-school campaign blending national reach with hyper-local activation across four markets — anchored by Sheck Wes and built to celebrate individuality among Black youth.
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JVN x Elysian Brewing
546M impressions. 283 earned placements. Live wedding broadcast on NBC Seattle.
#MarryUsJVN — a Pride campaign inviting LGBTQ+ couples to be married by Jonathan Van Ness, covered by Business Insider, Martha Stewart Weddings, and national press.
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