Partnerships / Agency
JVN x Elysian Brewing
A national Pride campaign with local heart (and glitter beer).
546M
Total impressions
283
Earned media placements
Live
Wedding broadcast on NBC Seattle
The brief
An authentic Pride campaign timed to Stonewall's 50th anniversary.
Create an authentic, joyful campaign for Pride Month that could scale nationally while celebrating Elysian Brewing's Seattle roots and limited-edition Glitteris brew — all timed to the 50th anniversary of the Stonewall uprising.
The insight
Pride campaigns often feel performative. This one wouldn't.
We wanted to do something real, emotional, and rooted in the LGBTQ+ community's values: love, self-expression, and chosen family. Not rainbow branding — actual joy.
The idea
#MarryUsJVN — inviting LGBTQ+ couples to be married by Jonathan Van Ness.
We partnered with Queer Eye's Jonathan Van Ness to invite LGBTQ+ couples to share their love stories on Instagram for the chance to be married by JVN himself at Elysian's Capitol Hill brewery.
The idea culminated in a live, joy-filled wedding ceremony for Megan and Haden — covered by local and national press and broadcast live on NBC Seattle.
The impact
A deeply human moment that struck an emotional chord.
546M total impressions
Across earned, social, and broadcast
283 earned media placements
Business Insider, Martha Stewart Weddings, Brides, Delish, Seattle Times
Live NBC Seattle broadcast
Wedding ceremony aired live on local network TV
Genuine community resonance
A queer love story at the center, not the margin
Campaign recap video
#MarryUsJVN — Campaign Recap
How a Pride campaign invitation became a live wedding ceremony broadcast on NBC Seattle — and earned 546M impressions.
