Partnerships / Agency
Migos x Can-Am, Year Two
Wake up the streets. Even in quarantine.
720M+
Total earned impressions
540M+
Social impressions
35M+
YouTube views
27%
Sales lift, Black consumers
The brief
Keep momentum alive when everything shut down.
After a breakout first year, we planned to continue the Migos partnership with bigger activations and broader reach. Then COVID hit. Budgets were slashed, events canceled, and timelines thrown into chaos. The challenge: keep Can-Am relevant and in culture without traditional production or paid media.
The insight
Riding became one of the few ways to safely get outside.
Social distancing didn't mean disconnecting. For many people, riding was quarantine-proof freedom. We had an opportunity to reframe the Ryker as a way to reclaim the road — when the world needed it most.
The idea
Wake Up the Streets — a digital-first campaign built without a single in-person shoot.
We produced custom social content by gaining exclusive access to Migos' own backyard, stretching limited resources into high-impact creative across all platforms.
- Secured an exclusive GQ interview with Migos placing Ryker at the center of the story
- Integrated the vehicle into the "Need It" music video with NBA YoungBoy
- Extended visibility organically through Saweetie, who received a Ryker from Quavo
The results
When most brands pulled back, Can-Am stayed in the culture.
720M+ total earned impressions
PR, social, and YouTube combined
540M+ social impressions
3.76M engagements across 66 posts
35M+ YouTube views
From music video integration alone
27% sales lift
Among Black consumers during the campaign
121M PR impressions
From 41 earned placements
Zero traditional production
Entirely remote — no in-person shoots
Campaign video
Wake Up the Streets
A pandemic-era digital campaign that kept Can-Am in culture when most brands went dark — produced entirely without in-person shoots.
