KATIE SIFF

BRAND STRATEGIST & CONSULTANT

Builder of brand worlds, big ideas, and cultural heat

15+ years helping global icons and challengers find their voice, spark emotional connection, and show up in ways that matter.

HIRE ME FULL-TIME

WORK WITH ME

✶ Brand Strategy ✶ Partnerships ✶ Creative Direction ✶ Brand Naming ✶ Campaign Strategy ✶ Fractional Brand Marketing

193% YOY

SALES LIFT

2B+

CAMPAIGN IMPRESSIONS

765M

EARNED IMPRESSIONS

ABOUT

I build brands that stand out – in a feed, on a shelf, and in culture.

For the past 15+ years, I’ve worked with both global giants and scrappy startups across CPG, lifestyle, wellness, fashion, and entertainment. I help brands figure out who they are, what stories they need to tell, and how to turn that into real growth and long-term brand equity.

I’m an award-winning creative thinker with a builder’s instinct – still living up to my Most Creative high school superlative 😉 – I take sticky insights, shape them into ideas worth paying attention to, then roll up my sleeves to bring them to life. I’m a champion for earned creative and storytelling and drawn to companies that care deeply about brand.

Known as a trusted partner to founders, leadership teams, and collaborators, I thrive in lean environments and love building emotionally resonant brands people actually care about.

WHAT I DO

Senior brand expertise, built for the brands that are building something real

For founders

Brand Strategy & Naming

Positioning, audience definition, messaging frameworks, brand voice, and visual identity direction — built from scratch for brands that are just finding their footing.

For brands

Partnerships & Collaborations

Brand-to-brand collabs, talent integrations, and co-branded campaigns that unlock shared storytelling and cultural credibility. Strategy, creative alignment, and execution.

For brands

Creative & Campaign Leadership

Big ideas from concept to cultural moment. I lead integrated campaigns across social, earned media, experiential, and partnerships — with the same care I give strategy.

Full-time or fractional

Fractional & Embedded Brand Marketing

Senior brand marketing support without the full-time hire. I plug into existing teams to champion brand-first storytelling and build the immersive brand worlds that performance can't buy.