✶ BUILDER OF BRAND WORLDS, BIG IDEAS, AND CULTURAL HEAT

✶ BUILDER OF BRAND WORLDS, BIG IDEAS, AND CULTURAL HEAT

Before the Career, There Was Curiosity

I’ve been studying brands since before I knew what that meant.

I grew up in a quiet town, but my imagination lived in loud, colorful brand worlds. I covered my bedroom walls with magazine ads (the original Pinterest) and wore out my VHS tapes of Ghostbusters and Willy Wonka—not just because they were great movies, but because they were, at their core, stories about two unforgettable brands with worlds that I wanted to live in.

Both films centered around fictional companies with fully realized brand identities: their own language, look, jingles, merch, mythologies. I didn’t know it then, but I was studying brand strategy in its purest, most joyful form.

That early obsession turned into a career helping real-world brands do exactly that: craft identities and experiences that connect with real people, cut through the noise, and actually mean something.

Whether I’m reimagining a 30-year-old CPG brand or launching something entirely new, I bring the same philosophy:

👊 Strategy grounded in clarity.

👊 Creativity driven by culture.

👊 Execution built to resonate.

✶ WHAT I DO

✶ WHAT I DO

I’ve spent the last 15+ years helping brands find their voice, build emotional connection, and show up in ways that matter. From global campaigns to startup launches, I bring strategy, creativity, and cultural fluency to every brand I touch.

What I’ve Done

✔︎ Led the rebrand of a 30-year-old CPG brand in a buzzy category primed for growth

✔︎ Launched campaigns that went viral (750M+ earned impressions and 598 media placements)

✔︎ Built partnership strategies that lifted sales, increased market share, and grew brand love

✔︎ Worked across agencies, in-house teams, and founder-led startups

What I Do Now

→ Fractional brand marketing & consulting support

→ Brand strategy & messaging architecture

→ Creative leadership & campaign execution

→ Talent & partnership strategy

What I’ve Learned About Good Work (That Actually Works)

  1. Clarity comes first! If we can’t say who we are and why we matter in one sentence, we’re not ready to build.

  2. Creativity is a discipline. Every word, image, and moment should be crafted with intention and insight.

  3. Performance moves numbers. Brand moves people. You need both, but one builds the future.

  4. If a partnership feels too obvious, it’s probably forgettable! The most powerful ones are unexpected and unfold through storytelling.

  5. Great work runs on trust. Transparency and empathy are the engine behind bold ideas.

How I Work With Teams

  • I help brands clarify who they are, what they stand for, and how they show up—from foundational strategy and audience definition to messaging frameworks and product positioning.

    Whether you’re launching something new or evolving something existing, I bring structure, insight, and creative clarity to the table.

  • I lead big ideas from concept to launch, working across teams to bring strategy, storytelling, and execution into alignment. I’ve led integrated campaigns across channels—social, experiential, earned media, paid and growth—and bring a steady hand to fast-moving or evolving environments. I work especially well in remote and cross-functional settings, bringing creative to life with the same reverence I give strategy—emotionally rich, insight-driven, and built to deliver.

  • I help brands build partnerships that unlock shared storytelling, cultural credibility, and meaningful reach. From co-branded campaigns and brand-to-brand collaborations to talent integrations that make sense, I lead strategy, creative alignment, and execution prioritizing brand fit, audience resonance, and long-term value over flash or forced influence.

  • Need senior brand marketing support without a full-time hire?
    I plug into existing teams to champion brand-first storytelling, elevate creative strategy, and build immersive brand worlds that resonate emotionally and drive long-term impact. Because clicks don’t create connection. Brand does. Research shows brand marketing outperforms performance-first marketing 80% of the time. (source: analyticpartners.com)